Personal project. Branding for Kjotlåust. An Icelandic fine dining restaurant focusing on plant-based alternatives.
Kjotlaust = Meatless
The fishing industry is massive in Iceland. Iceland's exclusive fisheries occupy zones over seven times the size of Iceland itself.
It was a thought provoking and inspiring project to envision if Iceland natives would be willing to pay for a fine dining experience, with exclusively plant-based alternatives, compared to the fish oriented dishes they're used to.